Friday, July 22, 2011

Vogue Tops Other Fashion Magazines in September Ad Pages, Has Plans for a New Website

Vogue's September 2011 issue will boast 584 ad pages, with an increase of 50 pages — or 9.3 percent — over its September 2010 issue (By comparison, Vogue had its all-time high — pre-recession — in 2007, with 727 ad pages.). Elle's September 2011 issue was down 6.8 percent to 350 ad pages; Harper's Bazaar came in at 308, a 2.2 percent gain; and W increased 3 percent to 255 pages. When announcing the magazine's numbers yesterday, Vogue publisher Susan Plagemann added that Vogue plans to roll out another website aside from in December, but she wouldn't give further details.

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