Sunday, July 31, 2011

A First Look at Balmain's More Affordable Line, Pierre Balmain

Balmain's new, more affordable line, Pierre Balmain, doesn't start hitting stores until early December, but a first look at the debut collection, for Spring 2012 — is in order.The new line covers everything from eveningwear to daywear, tailoring to jeans, and will be created by a separate design team from Olivier Rousteing, who is set to concentrate exclusively on the higher-end Balmain label. As Balmain chairman and CEO Alain Hivelin explains the dichotomy, Rousteing will make the “quintessentially Parisian” main collection “even more sophisticated and couture-like — without, of course, renouncing that ‘rock’ aesthetic that has been so important for us these the last few years." Whereas: "The Pierre Balmain collection translates the codes of Balmain in a more casual and relaxed manner ... We see Pierre Balmain as a new and distinct brand that is inspired by the successes and history of a great house, but offers a look and product that respond to the needs and desires of today’s marketplace.”

Prices for Pierre Balmain — in light of the Balmain mainline's infamously sky-high prices — are to range from 120 euros ($172) for T-shirts and 250 euros ($363) for jeans up to 900 euros ($1,291) for eveningwear.

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