Wednesday, July 20, 2011

LVMH Originally Approached Phoebe Philo To Design Her Own Label

Phoebe Philo was very adamant about coming back to fashion on her own terms — that includes working out of London rather than Paris, and having reasonable work hours, she tells The Independent: "I think that's a discipline I've taught myself. We're just organised. Everybody in this building knows when I arrive and when I leave and the important things are done within those hours. That's just the way it is. And it works." She continues: "I have a fantastic team and it's much easier having children, because that creates a natural limit. If I have a good time with them before they go to sleep, it's worth everything to me."
A few more quotes from the rare Philo interview, below.
On not allowing media backstage at her runway shows: "Once the show has happened there's no need to control any image, but I don't like the idea of people sending out images before we've even done it. We don't allow anyone to do that. I don't like all that 'model backstage standing around having her picture taken in a stupid pose.'"
On being interviewed: "I just feel it's really unnecessary ... I think that the clothes say it all much better than I can. I always find it strange after a show when everybody comes backstage and says: 'What was it all about'? It's like: 'You've just seen it. What do you mean?' My instinct is to say: 'What did you think? What did you get from it?' And yet they want you to fill in even more. To me, the show is quite a complete story. There's nothing more for me to say and, anyway, it doesn't matter what it was meant to say. It's out there. It can be whatever anyone watching it thought it was, surely."
On being approached by LVMH: "I was heavily pregnant with my second child and LVMH contacted me to find out what I was up to. I remember having this huge tummy. We agreed it wasn't the right time to go into details, but I said I was looking at going back to work at some point. So, I had my baby, and I think when he was four months old and I was ready, the conversation began again. We looked at a business model for [a completely new, eponymous brand for Philo]. We talked about the products I wanted to do and the vision I had for it. And then Celine came into the picture. LVMH seemed very happy to allow me to do everything I would have done for my own label there, basically giving me the same amount of control, and it just felt right. It's never been important to me that my name is above shop windows, and I get a lot of comfort out of having something I can stand behind. Let Celine be the name and the front of it, and I just quietly come to work every day and get on with it. It's nice. It fits."

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