Friday, September 30, 2011

Starbucks X Vogue

Starbucks has made its first foray into fashion with a capsule of three T-shirts, each designed by the last three winners of the CFDA/Vogue Fashion Fund Award (CVFF). The trio of T-shirts, which will be sold through Nordstrom’s department store for $85, have been created as part of the coffee store’s 40th anniversary, and were designed by Alexander Wang, Sophie Theallet and Billy Reid. New York designer Wang, who won the CVFF award in 2008, has created a unisex white T-shirt with a coffee spill abstract design that morphs into Starbucks’ recognizable Siren logo. French designer and 2009 winner Theallet’s design celebrates Starbucks’ global presence with a world map design on a women’s T-shirt and 2010 CVFF winner Reid’s design uses the Starbucks siren on both men’s and women’s designs. While the trio were given an open brief, taken together the three T-shirts generate that luxe off-duty casualwear feel synonymous with Starbucks. Starbucks opened its first store in 1971 and is a long term supporter of the CVFF, which funds resources and support for emerging American Fashion designers.

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