Carine Roitfeld was spotted a couple of days ago in New York, and it will likely be happening more often in the next few months. Barneys New York has asked Roitfeld to act as a guest editor, muse, and stylist for a multifaceted Fall 2011 initiative.
Roitfeld will style and edit Barneys' Fall 2011 catalogue, campaign (to be shot by Mario Sorrenti), and mailers, as well as put her touch on the retailer's Madison Avenue windows, to be unveiled in September. “It’s very exciting,” Roitfeld said. “It’s a new kind of project for me. It’s good to have a new life, because now I can do projects that I never dreamed of before. For me, Barneys has always been the biggest name in luxury department stores, so to be able to participate in this project with them, and be visible during the next fashion week in New York, is my dream come true. To a French girl, it’s a big, big dream.”
The collaboration came up after a conversation with Barneys CEO Mark Lee after Roitfeld announced she was leaving Vogue Paris. Barneys creative director Dennis Freedman explained that the campaign will reflect “the woman that [Roitfeld] is and her personal style, which we feel is the perfect reflection of our customer. She is the ideal muse as well as editor. She has a unique and extraordinary personal style. She appeals to all ages. She is independent and strong, and yet she is completely feminine. She is a woman of the world, which we like to think our customer is, as well.” It remains unclear whether Roitfeld herself will appear in the ad campaign.
Sorrenti is also expected to shoot a short film in New York and Paris for Barneys, with Roitfeld as the focus. “I am hoping to capture something very personal, a portrait of her in a way,” Sorrenti said. “When Carine and I are together, it’s fun, and she is really cool and really herself, and it’s that intimacy that I want to capture. She has a great sense of humor, and she is very provocative and very free in the way that she doesn’t plan about who she is and what she is going to say. She is very natural, which is great.”
This is Roitfeld's first publicly announced project since leaving Vogue Paris, and it sounds like she plans to stay a free agent for the time being. She says of recent rumors: “Each day it’s changing. One day I am going to Dior with Riccardo Tisci, the next day I am going to Saint Laurent with Hedi Slimane. I don’t think it’s very nice for the designer at Saint Laurent, and it’s just rumors. What I know is that I now have my freedom and I will keep my freedom forever. I am very excited to have this freedom and to have projects like the one at Barneys.”
As for what her future might actually hold, she says: “I am sure that one day I will, even if it’s not my own magazine, do special stories for magazines and maybe something on the Internet. I have projects and opportunities coming on. The only sure thing I know is that I will keep my freedom. I can be a muse for a designer, I can do work for some magazines, and do advertising, and maybe something like Barneys, but still keep my freedom.”